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The Ice Cream Model: How to Create Engaging Calls to Action in your Content to Boost your Brand
The Call to Action is where the purpose of your content becomes evident; this is the information at the end of a piece of content that...
The Ice Cream Model: How to Break Down, Recycle and Reuse your Content to Maximise your Output
The best content marketing strategies use a mix of content formats, but that doesn’t mean you have to be making a continuous stream of...
The Ice Cream Model: How to create Capture Points in your Content to Build your Engagement and Leads
Within the Ice Cream Model, we look at four Capture Points; the strategy works by capturing your potential customers attention at one of...
The Ice Cream Model: The 4 Ingredients to a Successful Digital Marketing Strategy for your Business
The format of content you use is completely different to the purpose of that content. Whether you are creating video content, blogs,...
The Ice Cream Model: Different types of Content you can Create for your Business Marketing
While some forms of content perform better than others, the ideal content marketing strategy combines a variety of different formats...
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