The Ice Cream Model Of Marketing


Tells your potential customers who you are and what you do.


Summarise your offering

and explain what makes you the company to choose.

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Resource Content should serve your visitors helpful information, tips or advice.

Get your content shared, improve SEO and become a recognised expert in your field.

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Active content helps you tell the story of your brand and keeps your followers feeling involved and engaged.

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Be proud of the work you do, either in your own words, or in those of your happy customers.

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What is the Ice Cream Model?

The Ice Cream model is the guide we use to help our clients build an engaging, bespoke and sustainable content marketing strategy.

What's cool about our strategy is that you can build a content plan with content you create yourself, for free.

If you don't have the time or inclination to create the content yourself, we can do some, or all of it for you. We can even set up interest free payment plans, so you can still benefit from your content whilst spreading the cost.


Hover to discover the 4

types of content you need!