We build Video Marketing Strategies that work for you
What is the Ice Cream Model?
There are two main elements to building a great video marketing campaign; Strategy and Content. It is important not to confuse the two if you want your campaign to be successful.
The Strategy is what allows us to determine when and where your content is shared, who you are aiming to reach, and how it fits with your other marketing efforts. Ultimately, the strategy is what enables us to monitor the progress of a campaign.
The Content is what the actual video looks like, and the messages contained within it.
The Ice Cream Model is a system to help us build your video marketing strategy.
Utilising these four different types of video, we can build an Ice Cream Model that suits your brand and budget. Strategies are built for 3, 6 or 12 months, with the cost spread accordingly, meaning you can start reaping the benefits of your video marketing strategy, while paying a lower monthly subscription cost.
Your Cornerstone video is central to your marketing strategy. Positioned on your homepage it will tell visitors who you are, what you do and why you are the company to choose.
Resource videos offer information or advice to your audience, and are great for improving SEO, Social engagement and click throughs. They also help establish trust with potential clients.
Braggin' Rights show potential customers your achievements. This could be through testimonials from your current clients, case studies of your work, showreels or awards videos.
Active videos are videos posted to social media to keep your audience engaged and interested in your business. Short clips from Resource and Braggin' Rights videos can be utilised for your Active Content.
We deliver your finished videos via an online platform that you will have access to for the duration of the marketing plan. We will ensure videos are uploaded to the space as scheduled. This means you can log in and download your content as and when you need it.
Get in touch to discuss how the Ice Cream Model can work for you.
Download our FREE GUIDE to see an example Marketing Schedule