Marco Weinand, Software Engineer / Web Developer and Director at Nomon Internet Solutions Ltd asks 'Should I post business content on social media channels over the Christmas holidays and if so, what?'
Follow Marco on Twitter; https://twitter.com/nomtonic
It can be challenging to know what to post over the holidays; people are trying to take a break and don't want to be inundated with sales messages. However, your audience will still be checking social media, and with less people posting there is a greater chance your message will be seen.
Rather than selling to people over the festive period, offer helpful resources that can support your network and set them up for a fantastic start to 2023. Share blogs, videos and podcasts of tips your audience can act on.
People don't want to be sold to on their holidays, so save the selling for January. Use the holidays to arrange meetings and calls for the New Year by offering an information exchange with helpful resources.
If you want to find out more about the Ice Cream Model of Content Market, and how you can create an organic content strategy to suit you business and brand, visit jellyfielders.tv/icecream
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