Zoltan from Adiago Hands asks, 'should you start putting videos up as soon as you've started making them, or should you try to perfect them first?'
That is a great question, but it has quite a big answer. So let's first look at platforms. If you want to post a video to your website is super important that it's the highest possible quality. We suggest you check the video production company to create your cornerstone content to get the most professional-looking video you can.
Your website is like your shopfront; it's where everybody's going to come to learn more about who you are and what you do. So it's important that you create the most professional image for your brand. When it comes to social media, though, people know how fast-moving it is and how disposable that content is.
So authenticity is key there. So creating stories, videos and documentaries, little clips from your events or workshops that go out, networking, those are all perfectly fine to put out there without all the bells and whistles of a jingle or logo in them, or music tracks or even titles. The one thing that is super important that all social media content goes with is a call to action.
If you still need to include the call to action, people will know what you want to do next. As simple as putting. Visit my website, and click on this link. Go check out my YouTube. Follow me on social media. Subscribe to an email campaign, whatever it is you want them to do. The message is contained within the video, and that can be you saying it.
It can be put in titles at the end, or you can put it in the body of the post on social media. They should not be misinterpreted to actions. Otherwise, how much post-production work you put into your videos in terms of music, jingles, logo and dance design elements? That is really down to you and how professional you want the content to look.
Our training can show you how to do these things, but the time spent is really down to you and how your marketing strategy and schedule work. If you want to put out content that doesn't have a music track, anything like that is okay. And you can work adding those things as you build and wear your brand over time.
It can be imperfect, but what is important is that it is posted. It has a call to action, and that is consistent. If you need expert help with any video marketing or content marketing and feel free to book a consultation at Calendly.com/jellyfielders