The Ice Cream Model: A quick guide to understanding Content Marketing for Businesses and Creators 🍦

Updated: Jul 27


Every business should be utilising content as a key part of their marketing strategy, and if you’re watching this video, you probably already know what a powerful tool it can for your business.



While many business owners understand they should be creating content and sharing it to social media, they don’t always understand how it should work; how it should help with lead generation, sales process and brand identity.

Over the years we’ve worked with many businesses that have this exact problem; they know they need content but are not sure how to make it work for them.

We created the Ice Cream Model to explain in a straightforward way how content marketing works. In this video we will cover what organic content marketing is, how it works, and how your business can use it.



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