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What is the best time to post on Social Media for my business? Facebook, YouTube, Instagram, TikTok

Warren King, a professional photographer based in Thames Side Studios in Woolwich, asks 'what is the best time to post on each platform?'

Unfortunately, the question doesn't have a straightforward answer. As far as platforms are concerned, there is no one right time of day to post. There are times of day when the traffic is higher, and the platforms themselves can give you this information. That doesn't necessarily mean that your target market will be online at that time.

You can take some general terms and think, well, I'm a UK business, so there's no point in posting in the middle of the night because my target market's going to be asleep. You can also guess that more people will be using social media in your target market early in the morning when they're on the way to work or on the way home from up in the evening or even around their lunch breaks.

But the only real way to know when you should be posting on social media is to test your audience and followers' engagement. So take a post and publish it several times over several weeks, each time at a different time of day. At the end of that, you can take on all the analytics to see how much engagement the different times have.

If you need more help with your content marketing or video marketing in general, book a consultation at


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