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What lesson The Fast and Furious franchise can teach us about marketing our businesses

Running a business is a lot like the Fast and Furious movie franchise.

As difficult as it might be to accept or even understand, The Fast and Furious movies have been with us for over two decades. From its humble beginnings as a spiritual reboot of 90s classic Point Break to the globe-trotting adventures that James Bond might call "a tad over the top.", Fast and Furious has become one of the highest-grossing action movie franchises of all time.

Narratively these movies make very little sense; ordinary human beings throw each other through concrete blocks, regularly survive unsurvivable vehicular-based accidents, and the laws of physics have no place here. I understand that the Fast franchise isn't shooting for Ken Loach or Mike Leigh levels of realism, but does nobody pause to wonder how a band of street racers became an elite team of spies?

Now, you might be wondering how this seemingly never-ending franchise can teach you anything about marketing your business; well, the answer is more straightforward than you might think.

The core of the F&F movies has remained the same; we have fast cars, family, men in sleeveless shirts, family, rooftop BBQs, bald muscle men, and of course, family. Those pillars have remained unchanged from the first movie. What the franchise has done brilliantly, however, is to jettison the ideas that don't work, and run with those that do, just like you should with your business marketing.

At first, pivoting away from your established marketing pattern might appear scary; after all, what you've been doing has gotten you this far; why change things up now? But, just like Dom Torretto, there is a ceiling to how successful you can be doing the same thing every time; you have to change things up at a certain point.

Understanding and adjusting how you market and promote yourself is crucial to the longevity of your business; you don't need to move away from the core of what you do; you just need to refresh the approach from time to time.

If you need help finding the right direction for your business marketing, get in touch for a free 121.


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