Very few businesses are taking advantage of video websites, and to be honest, we don't blame them.
Everyone knows what a website video is; it's a video that goes on your website! At Jellyfielders, we call these Cornerstone Videos; they tell your potential customers and audience who you are and what you do. These are entirely different from Video Websites, which is, essentially, a video of your website!
Video Websites are beautifully designed graphic videos that summarise the information on your website. They often consist of 5 or 6 slides, each representing a different page on your website; home page, about us, services, clients and contact. If you're still unable to conjure an image of what that might look like, then check out Jellyfielders Video Website.
So, now you know what a Video Website is, your rightful next question should be why anyone would need a video of their website?
Undoubtedly, you have put a lot of time, money, and effort into making your website the best it can be, but sometimes all the SEO and meta-tagging in the world won't bring the traffic to your site that you might have expected.
I hope you're sitting down as the first thing to say is that your Video website shouldn't go on your website. Mild shocked face! That's right, your Video Website should go everywhere but your website, so where do you put your brand new super cool Video Website? Well, as luck would have it, we have compiled a shortlist of top uses for your Video Website.
1. YouTube Featured Video
Youtube is the second largest search engine globally and is a great place for being found by your potential clients. If you don't want to use YouTube regularly for your business, having a channel with a Video Website allows your company to be searchable on YouTube, as well as in Google Video Results.
If you create other videos for YouTube, a Video Website makes a great Featured Video, allowing any channel visitor to find out more about your business immediately.
2. Social Media Pinned Posts
Social Media moves fast, and it can be difficult to find older posts in a feed. The Pinned Post is an excellent way of drawing social media visitors to the critical information about your business, and a Video Website is a beautiful and engaging way to do it.
3. Backlinking and PR
Getting mentions or articles on another businesses website can be great for SEO and Google Ranking, but conversions are often reliant on the web visitor clicking several buttons.
When you write for or are mentioned on another website, you can often ask for your image and contact details to be included in the footer. By including your Video Website, the article will link to your business website and your Youtube Channel whilst giving the visitor all your information in one click.
4. Emailing Leads
When you're emailing business leads, a shorter, more concise message is always best. It can be difficult to summarise everything you want to tell a potential client about your business, so show them with a Video Website.
5. Email Footer
Video Websites can also be built into your email footer, allowing anyone you email to see an overview of your business without leaving the email.
6. Exhibitions and Presentations
Video Websites are also a great tool to use for Exhibitions and Presentations. If you don't want the hassle of producing Exhibition specific content for your video displays, just pop your Video Website up for a beautiful, branded business overview.
With the constant changes to technology and the online platforms we use to market our business, we are sure there will be many more uses for Video Websites in the future. These eye-catching videos can help with SEO, Social Engagement, Sales Processes, and Lead Generation, so the real question is, why wouldn't you want a Video Website.