top of page

How many times a week should my business post on social media? Facebook, YouTube, Twitter, TikTok

Raphael Agbandje, personal estate agent powered by EXP, asks 'how many times a week should I be posting on Social media?'

It is a fascinating question, and many worry about how frequently they should post on social media. The answer is that you can post as much or as little as you want on social media, and the key to it is consistency.

So if you choose to post once a week, make sure you're posting once a week. If you choose to post every day, make sure your posting every day.

If you check out our Ice Cream Model of Content Marketing, you'll see our reuse and recycle method of content, which shows you how to break down your content to give small pieces that can be shared over a longer period of time.

We also advise that you have a little bit of content as a buffer so that if you're particularly busy on one week and can't share to social media as you usually would. You've got a little piece of content put aside, meaning you've got something you should immediately share. It's a great way of making sure you can offer consistency to your audiences.

So don't worry about how much you're posting. Worry about how frequently you are posting, and make sure that consistency is there.

If you need any expert advice on video marketing or content marketing in general, why not book a consultation at


bottom of page